Bria Brown Porter is the Founder and CEO of Coyote, a marketing and analytics agency supporting organizations operating at the intersection of healthcare, lifestyle, hospitality, and public service. Coyote partners with purpose-driven brands to provide strategic direction, creative execution, and analytical rigor—helping teams communicate clearly, operate effectively, and scale with intention.

Bria is a 2024 Clio Health Innovator and formerly served as Global Program Manager for WE @ IPG, IPG Health’s people-led ED&I initiative, where she partnered closely with senior leadership across the network. Her earlier experience includes leading platform quality audits at Uber Eats, contributing to large-scale operational systems, and supporting the nationwide rollout of LinkNYC kiosks across New York City with Intersection.

Her background spans pharmaceutical, healthcare, and tech marketing, with experience across oncology, dermatology, neurology, and rare disease. She has worked as both a Project Manager and Analyst, specializing in translating complex scientific and technical information into clear, actionable communication—particularly within regulated and high-stakes environments.

Bria has partnered with organizations including NIKE, Brooklyn Gin, Essentia Water, ENVSN, The Nature Conservancy, The Roots Fund, ABV (Anything But Vinifera), Coltrane Symposium, and the Maryland Department of Service & Civic Innovation.

She holds an MBA in Business Analytics (Honors) from Saint Peter’s University and brings a strong systems- and data-informed approach to marketing and organizational strategy. She has spoken at IPG Health Innovation Week, participated in medical leadership roundtables with healthcare executives, and supported the development of panels, congress programming, live events, and network-distributed video content.

Today, Bria leads a multidisciplinary team—many with deep pharma and healthcare experience—focused on building work that is thoughtful, disciplined, and accountable to real outcomes.